The Rise of Virtual Assistant Apps for Parents: A Look at Yohana, Ohai, and Milo

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Introduction

I recently downloaded a virtual assistant that promised to ease the burdens of modern parenthood. The app is called Yohana, and it offered to handle a pile of tasks on my behalf. It suggested enlisting a professional to wash my windows, scheduling a lesson with a “private sports coach” or planning a “stylish and sustainable” Earth Day party featuring décor, recipes, activities and party favors, none of which interested me. Finally, it volunteered to produce a “chef-curated menu” for Passover.

Virtual Assistant Apps for Parents

Yohana is one of a growing crew of virtual-assistant apps that combine artificial intelligence and human labor to help parents manage their family lives. For $129 a month, Yohana promises to “offload joy-stealing tasks, improve your family’s well-being, and find more breathing room in your schedule.” Ohai ($26.99 a month), a text-based “A.I. household assistant,” wants to “lighten the mental load of Chief Household Officers,” and Milo ($40/month, with a waitlist), an “A.I. co-pilot,” hopes to calm “every form of family chaos.”

Motherhood and Automation

Mothers have long been served fantasies about how robots will relieve the drudgery of housework. In the first episode of the animated sitcom “The Jetsons,” from 1962, Jane Jetson tires of pressing all the buttons that automatically cook and clean for her, so she buys Rosie the robot maid to run her smart house instead. In 1965, General Electric urged housewives to “Let a Mobile Maid Dishwasher give you priceless time for the wife-and-mother jobs that really count.”

And yet automation has failed to eliminate the burdens of those “wife-and-mother jobs.” In a culture that promotes ruthless competition and intensive mothering, a mother’s tasks (the ones that “really count”) are capable of expanding endlessly.

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