Channing Frye’s Journey from the N.B.A. to the Wine Industry


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When Channing Frye retired in 2019 after 15 years as a solid power forward in the N.B.A., he was at loose ends. With no long-term plans, he said, he began to feel depressed. Seeking direction, Frye turned to his passions and found solace in people and wine. Encouraged by his wife, Lauren, Frye decided to dive into the world of wine.

Chosen Family Wines: A Unique Venture in the Wine Industry

Chosen Family Wines: A Unique Venture in the Wine Industry

Establishing his label, Chosen Family Wines, in Oregon where he settled after his N.B.A. career, Frye embarked on a distinctive journey. Teaming up with his former teammate Kevin Love, Chosen Family Wines stands out in the industry for its mission to make wine accessible to communities often overlooked by traditional wine producers.

Alongside other N.B.A. personalities like Dwyane Wade, Tony Parker, and Carmelo Anthony, Frye is part of a growing trend of basketball stars entering the wine business. LeBron James and Gregg Popovich further popularize the connection between the N.B.A. and wine, influencing many within the league to explore and appreciate the world of wine.

Chosen Family Wines goes beyond just producing wine; it aims to introduce diverse communities to wine in inclusive and comfortable settings. The company’s approach focuses on meeting people on their own terms, breaking barriers, and fostering a new appreciation for wine among a wider audience.

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